SMS Consent & Communication Policy

At Murray Chevrolet Lethbridge, we value your privacy and are committed to transparent, respectful communication. This policy outlines how we collect, manage, and use SMS consent in accordance with industry regulations—including Canada’s Anti-Spam Legislation (CASL) and the standards set by our messaging provider, Twilio.

How We Collect SMS Consent

We only send SMS messages to customers who have provided consent through one of the following methods:

• Express Written Consent: Obtained in person at the time of vehicle purchase. This is recorded on the Vehicle Bill of Sale, where customers have the option to opt in to receive dealership updates.
• Digital Opt-Ins: Consent may also be collected via online forms, service appointment bookings, website chat interactions, and other digital touchpoints where you explicitly agree to receive SMS communications.

These opt-ins may cover communication regarding:

• Service appointment reminders
• Vehicle maintenance follow-ups
• Special offers and seasonal promotions
• Vehicle upgrade opportunities

Implied Consent (CASL Compliance)

Under Canada’s Anti-Spam Legislation (CASL), we may also communicate with you via SMS if an existing business relationship is present. This includes:

• Purchasing or leasing a vehicle from us within the past two years
• Scheduling a service appointment
• Making an inquiry or request to our dealership

Implied consent is time-limited. We monitor these timelines carefully and ensure ongoing communication is either based on renewed activity or updated express consent. You may unsubscribe at any time by replying STOP to any message.

What to Expect from Our SMS Messages

If you’ve opted into SMS messaging from Murray Chevrolet Lethbridge, here’s what your messaging experience will look like:

• Message Sender: Murray Chevrolet Lethbridge
• Program Name: Murray Chevrolet Lethbridge SMS Updates
• Frequency: Message frequency may vary. You may receive up to 4 text messages per month, depending on your service needs and dealership offers.
• Content: You may receive personalized service reminders, dealership promotions, trade-in opportunities, and occasional check-ins.
• Fees: Message and data rates may apply based on your carrier’s plan.

Customer Support & Opt-Out Options

We make it easy for you to manage your preferences at any time:

• Need help? Text HELP to the number you received the message from, or call our support team at 855-919-1455.
• Want to stop receiving texts? Simply reply STOP to any SMS message from us to unsubscribe.

Your Privacy is Important

We never sell your data. Your contact information is used solely for communication about your vehicle, dealership updates, and service experience. For full details on how we manage your data, view our Privacy Policy.

Our Commitment to Better Messaging

We continuously strive to improve our communication strategy. Recently, we observed a higher opt-out rate due to a campaign sent to customers who purchased vehicles 2–4 years ago but haven’t recently engaged with the dealership. In response, we’re implementing the following improvements:

• Focusing future campaigns on customers with recent dealership interactions
• Making messages more personalized and directly relevant to your needs

We’re committed to delivering quality, respectful, and valuable communication—and we thank you for staying connected with us.

Opt-in For SMS Marketing & Service Updates at Murray Chevrolet Lethbridge

By opting in below, you agree to receive text messages from Murray Chevrolet Lethbridge. Message frequency may vary; you may receive up to 4 messages per month. Standard message and data rates may apply. You can unsubscribe at any time by replying STOP. For help, reply HELP or contact us at 855-919-1455.

View our Privacy Policy and Terms & Conditions for more information on how we handle your data.

Disclosure: By opting into our SMS program, you acknowledge and agree to receive text messages related to promotions, service updates, and dealership notifications. Standard messaging and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP or contact us directly.