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}All of Canada thanks you. As do we.
In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. All active, reserve and veteran military personnel, and active Canadian First Responders (including spouses) are eligible. Plus, this great new offer can be combined with other retail offers and partner programs!Program Details
To participate, simply bring proof of either current or past Canadian Forces membership or active Canadian First Responder employment / government issued ID to a local Chevrolet, Buick, GMC or Cadillac dealership. They’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.Frequently Asked Questions
+ Who is eligible for the Heroes Bonus?
Canadian Forces personnel who qualify for this program include:
Active members
Reserves
Veterans
Spouses** of any of the above including surviving spouses
First Responders personnel who qualify for this program include active:
Firefighters
Police
EMT / paramedics
911 dispatchers
Doctors
Nurses
Professional Health Care Workers (Hospitals, clinics, retirement/nursing homes)
Spouses** of any of the above
+ Which vehicles are eligible?
See dealer for vehicle eligibility on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.
+ How do I participate in the Heroes Bonus?
Simply bring in your current or former proof of Canadian Forces membership or valid proof of current Canadian First Responder employment / government issued ID to your local Chevrolet, Buick, GMC or Cadillac dealership.
+ How many vehicles am I eligible to purchase, finance and/or lease?
There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Heroes Bonus.
+ Can I share my Heroes Bonus?
Yes, you can share your bonus with your spouse.
+ Can I combine the Heroes Bonus with current retail incentives and other offers?
Yes, in most cases.1 Ask your local Dealership for details.
+ Can I order a vehicle through this program, rather than choosing one from my dealer’s inventory?
Yes, absolutely!
+ Can I use a trade-in with the Heroes Bonus?
Yes. Your dealership will be able to provide more information on trade-ins.* All Canadian Forces personnel and active Canadian First Responders (including spouses) will receive $1000 (tax inclusive) towards the purchase or lease of an eligible 2020 or 2021 Chevrolet, Buick, GMC or Cadillac delivered between January 3rd, 2020 to January 4th, 2021. Excludes Chevrolet Bolt EV and Volt. Eligible individuals include: Active, reserve and veteran military personnel, firefighters, police, EMT/paramedics and 911 dispatchers. Must present proof of present or former membership in the Canadian Forces or valid proof of Canadian First Responder employment/government issued ID to be eligible. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for detail.
** Includes widowed spouses of eligible Canadian Forces personnel. Proof of spousal relationship required.
1 This program may not be combined with certain other consumer incentives available on GM vehicles. Excluding Chevrolet Bolt and Volt and Cadillac ELR. Must present proof of present or former membership in the Canadian Forces to be eligible. See dealer for details.